About The Brand

Certified By The City is more than a name, it’s a stamp of authenticity.

Founded by Brian Jones and Vaaron Watts, this brand was born from the culture, built on legacy, and powered by the voices of the streets. From the fields to the courts, from the block to the boardroom Certified By The City represents the stories, legends, and everyday people who define the heartbeat of their communities.

Our logo embodies that vision the skyline reflects the cities that raised us, the palm trees and silhouettes represent the people who built their reputations from the ground up, and the plane reminds us that success means nothing if you forget where you came from.

Every drop carries that same message: pride, purpose, and proof that you’re Certified. When you wear it, you’re not just repping a brand you’re repping your story, your struggle, and your city.

Certified isn’t given it’s earned.

The Podcast

YouTube Channel @CertifiedbytheCity--CBTC

Subscribe to our Channel for the early access to our new episodes and merchandise drops

Episode 1:

The Certification Process

Episode 2:

The Crenshaw High School Basketball Dynasty isn’t just history — it’s Los Angeles culture.

Episode 3:

CBTC Presents Certified Dynasty Crenshaw High School 90's

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Contact: Vaaron Watts

(213) 395-8745